I think this is cool, Pepsi is using a
full minute of ad time (1.3 to 2.2 million per 30 seconds) during the
Super Bowl to show off there commitment to the disabled. The ad is
focused on the deaf, and every person in the ad us real employees of
the company. Here is what is great, the ad is FUNNY AS HELL I have seen the ad (you can to, it is at the bottom of
the story...
The idea for this Super Bowl commercial was a little different. It wasn't going to feature a celebrity, a hip tune or even a jingle and was to air without sound. And it was to feature two people "speaking" to each other using American Sign Language (ASL) while drinking Pepsi and eating Frito-Lay chips.
What's important to note is that this idea came from a PepsiCo employee without disabilities who is a member of ENABLE, the company's employee-resource group for people with disabilities. PepsiCo is No. 10 on The 2007 DiversityInc Top 50 Companies for Diversity® list.
Because the general market rarely showcases advertising for people with disabilities, the idea may sound like more of a public-service announcement than a commercial for the Super Bowl, a game expected to attract 90 million viewers. But PepsiCo's commercial "Bob's House"--scheduled to air on the FOX network's pre-Super Bowl show--while silent, is sure to be the talk of the nation.
"
We think the spot will be attention grabbing, funny and memorable," says Clay Broussard, who had the idea for the commercial and works as a project manager for supply chain at Purchase, N.Y.--based PepsiCo.
If "project manager for supply chain" doesn't sound like marketing, you're right. Broussard was out of his element. But being outside one's element is nothing new for Broussard, who can hear, but regularly attended a church for people who are deaf. He is a member of PepsiCo's employee-resource group ENABLE. The group's members are employees with disabilities and employees who are friends or family members of someone with a disability. Find out why employee-resource groups are hidden assetsand why your company needs them.
If you want to see the ad, because you do not like football, or you just can not wait, here it is!
(0 vote)
I think this is cool, Pepsi is using a
full minute of ad time (1.3 to 2.2 million per 30 seconds) during the
Super Bowl to show off there commitment to the disabled. The ad is
focused on the deaf, and every person in the ad us real employees of
the company. Here is what is great, the ad is FUNNY AS HELL I have seen the ad (you can to, it is at the bottom of
the story...
