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Hollywood is Blaming Halo 3 for Slump |
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| Written by Mark C. Barlet, on 16-10-2007 20:19 |
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 Now between you and me, the reason
Hollywood is in a slump is because it cannot make a good movie to
save its life. Film executives disagree; they blame Halo
3. The latest from the Farrelly brothers and the most recent blockbuster-not-to-be, "The Heartbreak Kid," only managed to make a paltry $14 million over its opening weekend. Overall, the movie industry's tickets sales were down a staggering
27% over the same weekend last year making it the worst weekend for the movie
industry in over seven years.
Advertising Age says:
Many film executives are convinced audiences stayed home to play
Microsoft's carpal-tunnel classic, "Halo 3," which went on sale on
Sept. 26. The game sold an astonishing $170 million worth of copies on
its first day, before going on to sell well over $300 million.
It doesn't appear the Chief stayed in shrink-wrap for long,
either: More than 2.7 million gamers have played "Halo 3" on Xbox Live
-- Microsoft's multiplayer gaming offering -- in the first week,
representing more than one-third of the 7 million Xbox Live members
worldwide. Within the first day of its launch, "Halo 3" players racked
up more than 3.6 million hours of game play, and that number increased
to 40 million hours by the end of the first week. For those keeping
score, that's more than 4,500 years of continuous game play.
There is more to come from what I see. Games are great, and they are even greater when you put them up to the trash that is coming out of the studios at the moment. I mean for the love of all that is holy, "Saw IV", how many of these movies do we need?
Recommend this article... Last update: 19-11-2007 11:32
| Published in : Game News, XBOX 360 |
| Keywords : representing, advertising, astonishing, microsoft's, multiplayer, continuous, executives, audiences, convinced, increased, |
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